Mercedes-Benz launches The all-new electric CLA at 2.29 million baht

Mercedes-Benz (Thailand) introduces The all-new electric CLA, the first 100% electric vehicle model of 2026, under the concept “CLASS OF ITS OWN.”, redefining the pinnacle of future mobility. The model is recognized with the “Car of the Year 2026” award and a 5-Star safety rating from EURO NCAP. Mercedes-Benz also invites all Thai automotive enthusiasts to celebrate 140 years of automotive innovation with the special “140 Years of Innovation Offer” at the 47th Bangkok International Motor Show.

For this launch of The all-new electric CLA, Mercedes-Benz is also extending into the creation of the CLA Community, a new lifestyle platform that covers sports activities through the City Run event “The Urban Performance by The all-new electric CLA” and the “MercedesTrophy” golf tournament held throughout the year, along with various activities in music, highlighted by the performance of artist “Rejizz,” who debuts a new song for the first time at Motor Show 2026, as well as a collaboration with the brand BWB (BitchWithBrain), co-founded by well-known influencer group “GoyNattyDream,” consisting of Goy Aratchaporn, Natty Nantanat, and Dream Apichaya, presenting two special lipstick collections: BWB Friendly Matte Lip Cream in FIRECRACKER RED and BWB Plumping Lip Glass in SPOTLIGHT TAKER.

This year, Mercedes-Benz (Thailand) also plans to expand the infrastructure for 100% electric vehicles by installing charging stations in luxury lifestyle locations, as well as upgrading charging stations at more than 12 partner hotels to enhance confidence and convenience for customers owning Mercedes-Benz electric vehicles. Visit the Mercedes-Benz booth at IMPACT Challenger Hall 2, Muang Thong Thani, from March 25 – April 5, 2026.

Special offer “140 Years of Innovation Offer”

Join the celebration of 140 years of automotive innovation with Mercedes-Benz at the 47th Bangkok International Motor Show at IMPACT Challenger Hall 2, Muang Thong Thani, from March 25 – April 5, 2026. The offer covers C 350 e AMG Dynamic (Night Package), E 350 e AMG Dynamic, and GLC 350 e 4MATIC AMG Dynamic, with discounts of up to 590,000 baht, or choose the 140th anniversary package, which includes:

• 1-year first-class insurance Mercedes-Benz Protection
• 4-year extended warranty program (MBSP Extra Guarantee)
• 0% interest for 72 months

More details: https://go.mercedes-benz.com/BIMS-META

Additional privileges from partners at Motor Show 2026
The Mall Group offers exclusive privileges and world-class lifestyle experiences for valued customers. Customers who book selected Mercedes-Benz models at Motor Show 2026 will receive the opportunity to be invited as Platinum M Card members and Platinum VIP The Mall Lifestore members, unlocking premium shopping and lifestyle experiences within The Mall Group, including Exclusive Parking Space at The Mall Lifestore Bangkapi and exclusive driving experience trips.
*Terms and conditions are as specified by Mercedes-Benz (Thailand) Co., Ltd. for participating models only

For more information, please contact all 31 authorized Mercedes-Benz dealers nationwide or visit online at www.mercedes-benz.co.th, call 1250, or follow updates via Facebook: Mercedes-Benz Thailand, Instagram: @MercedesBenzThailand, and LINE: @mercedesbenzth