VOLVO MOTOR SHOW 2026

Volvo transforms Motor Show into a Scandinavian forest experience

Volvo Cars Thailand brings a unique Scandinavian design concept to life at the 47th Bangkok International Motor Show 2026, transforming its exhibition space into a serene pine forest. The booth is surrounded by towering pine trees reaching up to 8 meters high, complemented by vibrant summer foliage, creating an immersive atmosphere that reflects Volvo’s signature design philosophy.

Within this nature-inspired setting, Volvo showcases a lineup of both fully electric and plug-in hybrid vehicles, allowing visitors to experience premium mobility up close. A key highlight at this year’s show is a special campaign in collaboration with Thanachart Insurance Public Company Limited, offering a first-of-its-kind benefit in Thailand—up to 5 years of first-class insurance coverage for electric vehicles. This exclusive offer is available for the Volvo EX90, the flagship model featured at the event, reinforcing Volvo’s commitment to long-term customer care throughout the ownership journey.

Visitors can explore the Volvo experience at Booth A15 during the 47th Bangkok International Motor Show, held at Challenger Hall, IMPACT Muang Thong Thani, from now until April 5, 2026.

Volvo Cars Thailand once again transforms its exhibition space into a lush green environment inspired by a Scandinavian pine forest. This year, the brand brings back the same pine trees used in previous shows, which have been carefully nurtured and restored over time. These trees are not merely decorative elements but represent Volvo’s commitment to sustainability and responsible resource management.

The booth design continues to be crafted in collaboration with Khun Duke, Mr. Phanudet Wattanusuchart, who returns to shape the space under the theme “Scandinavian Summer House.” Drawing from firsthand experiences with Nordic nature, the design captures the essence of a serene summer forest garden, reflecting authentic Swedish aesthetics with greater depth and detail.

Volvo further reinforces its sustainability philosophy through the reuse of materials from previous exhibitions. Key elements such as fabric walls, chairs, and tables have been thoughtfully designed for repeated use, minimizing the need for new resources. This approach highlights Volvo’s belief that sustainability is not just a concept, but a core mindset embedded in every step of creating meaningful experiences for its audience.

Volvo introduces an exclusive lifestyle collection created in collaboration with Thai artist Khun Prang, Vipalak Siriplanont (IG: @prangg). The collection draws inspiration from family journeys, translating meaningful travel experiences into thoughtfully designed everyday items. Each piece reflects Volvo’s design philosophy, combining functionality with effortless usability. The collection includes a range of lifestyle products such as tumblers, mugs, T-shirts, tote bags, pillow blankets, caps, and umbrellas—crafted with attention to detail and practicality. This marks the first time the collection is showcased to the public, with visitors invited to experience the products up close at the 47th Bangkok International Motor Show 2026.

Volvo Car Thailand has prepared exclusive offers for valued customers, with total benefits worth up to 520,000 THB. This includes first-class EV insurance coverage for up to 5 years for the Volvo EX90, and up to 3 years for the Volvo ES90, XC60, and XC90.

A wide range of Volvo models will also be on display. Visitors can explore vehicle details and inquire about various benefits available at the event, including:

• Free first-class car insurance for up to 5 years
• Free after-sales services, including:
  • Vehicle warranty for 3 years or 100,000 km (whichever comes first)
  • 24-hour roadside assistance for 1 year
  • High-voltage battery warranty for 8 years or 160,000 km (whichever comes first)
• Free high-voltage wall-mounted charger with 1-year warranty, including inspection of electrical systems and installation service

Experience Volvo Car innovations that combine safety, sustainability, and Scandinavian design at Volvo booth A15 at the 47th Bangkok International Motor Show, from now until April 5, 2026, at Challenger Hall 1–3, IMPACT Muang Thong Thani.