Toyota Showcases “Circle of Trust” at the 47th Bangkok International Motor Show 2026 Led by the New Land Cruiser FJ

Toyota takes center stage at the 47th Bangkok International Motor Show 2026 under the concept “Circle of Trust,” reinforcing confidence across every aspect of ownership. The showcase highlights Toyota’s commitment to delivering trusted products, reliable services, and a comprehensive ecosystem that ensures peace of mind for every customer.

Leading the lineup is the all-new Land Cruiser FJ, making its first appearance at the event. The model represents Toyota’s latest innovation, combining rugged capability with modern design and versatility. Alongside this highlight, Toyota presents a full lineup of vehicles across all segments, catering to a wide range of lifestyles and driving needs.

Every model on display comes with exclusive promotional offers, and visitors can also experience selected vehicles through test drives available within the event. The campaign “Motor Show Deals – Ultimate Peace of Mind with Toyota” is designed to make vehicle ownership more accessible, offering attractive deals that align with customer needs.

The exhibition takes place from March 25 to April 5, 2026, at Challenger Hall, IMPACT Muang Thong Thani, where visitors can explore Toyota’s complete lineup and discover offers that deliver both value and confidence.

Toyota Land Cruiser FJ Reinforces Legendary Trust at 47th Bangkok International Motor Show 2026

The Toyota Land Cruiser FJ makes its debut at the 47th Bangkok International Motor Show 2026, bringing with it the legacy of one of Toyota’s most iconic nameplates. Renowned worldwide for its durability, reliability, and exceptional off-road capability, the Land Cruiser continues to earn the trust of customers across generations. The Land Cruiser FJ features a bold and powerful exterior design that reflects its rugged DNA, while the interior focuses on simplicity and functionality, ensuring practicality for both daily use and demanding adventures. Equipped with a four-wheel-drive system, the model delivers true off-road performance, staying true to the Land Cruiser heritage.

Under the hood, the vehicle is powered by a 2.7-liter gasoline engine, widely recognized for its durability and dependability. The Land Cruiser FJ embodies the core value of “Trust,” a defining characteristic of the Land Cruiser family, while also being developed to offer greater accessibility in terms of pricing.The model is available in three exterior colors, including the new Smoky Blue, Platinum White Pearl Mica, and Ash, allowing customers to choose a style that matches their personality while enjoying the confidence and capability of the Land Cruiser legacy.

Toyota Reinforces Leadership in Pickup and PPV Segments at the 47th Bangkok International Motor Show 2026

Toyota strengthened its position as Thailand’s leading pickup brand at the Bangkok International Motor Show 2026, highlighting its Hilux Series alongside the “King of PPV,” the Toyota Fortuner, reflecting strong customer trust and continued market leadership.

The spotlight falls on the Toyota Hilux Travo and Toyota Hilux Travo-e, both introduced last year alongside the Toyota Land Cruiser FJ. These models represent Toyota’s significant role in supporting and advancing Thailand’s automotive industry, from manufacturing and employment to economic value creation. Since their launch, both models have received an overwhelmingly positive response from Thai customers. Combined with the continued success of the Toyota Hilux Revo and Toyota Hilux Champ, Toyota achieved a pickup market share of 48.7% last year, marking its highest record to date.

In the PPV segment, the Toyota Fortuner continues to uphold its reputation as the segment leader. The recently introduced Leader G+ variant has also been well received, further reinforcing Toyota’s strong presence and customer confidence in this category. The success of these models reflects Toyota’s ongoing commitment to developing vehicles that meet the evolving needs of Thai consumers.

Within the SUV zone, Toyota presents a diverse lineup led by the refreshed Corolla Cross MY2026. The introduction of the Smart HEV variant offers greater accessibility to hybrid technology, while the HEV GR Sport variant features updated exterior and interior designs, both gaining strong customer interest. The Toyota Yaris Cross also stands out as one of Thailand’s best-selling hybrid SUVs, further strengthening Toyota’s leadership in the segment. In addition, the Yaris Cross Nightshade special edition enhances design appeal with a more modern and distinctive style.

Through its comprehensive product lineup, Toyota continues to deliver vehicles that combine reliability, innovation, and value, reinforcing its trusted position across multiple segments in the Thai automotive market.

Toyota Expands Electrified and Multi-Segment Lineup at the 47th Bangkok International Motor Show 2026

Toyota further reinforces its comprehensive mobility portfolio at the 47th Bangkok International Motor Show 2026, showcasing a wide range of vehicles across SUV, eco-car, sedan, and MPV segments, while highlighting its continued commitment to electrification and customer-focused innovation.

Among the key highlights is the Toyota bZ4X, a premium electric SUV equipped with reliable BEV technology and delivering an impressive driving experience. Together with Toyota’s broader SUV lineup, the model reflects the brand’s dedication to offering diverse choices that cater to different lifestyles and usage needs.

In the eco-car segment, Toyota presents the Yaris Ativ and Yaris Hatchback, both of which have received strong customer response. This success has contributed to Toyota achieving a 48.7% market share in the eco-car segment, marking its highest record. A key factor behind this achievement is the introduction of the ATIV HEV, which expands Toyota’s Trusted HEV lineup and makes hybrid technology more accessible to a wider group of customers. In the sedan category, Toyota introduces the refreshed Corolla Altis, now featuring the Smart HEV variant, further enhancing accessibility to hybrid technology and reinforcing Toyota’s leadership in electrified mobility. For the MPV segment, Toyota showcases a complete lineup including the Veloz and Innova Zenix, alongside premium luxury minivans such as the Alphard and Vellfire. These models combine advanced hybrid technology with trusted customer service, comprehensive warranty coverage, and strong delivery readiness. Through its diverse lineup, Toyota continues to demonstrate its commitment to delivering innovative, reliable, and accessible mobility solutions, ensuring customers can find the right vehicle for every lifestyle.

TOYOTA PROMOTION AT 47TH BANGKOK INTERNATIONAL MOTOR SHOW 2026

LAND CRUISER FJ full price 1,289,000 THB
 Special! Introductory starting price 1,269,000 THB (until August 31, 2026)

Offers:
 Option 1: Special interest rate 1.99% with first-class insurance Toyota Care
 Option 2: Special interest rate 1.99% with a choice of genuine Toyota accessories*

*Choose from 3 genuine Toyota accessory packages

Package 1: “Unbound Explorer…because life is meant to go beyond the familiar” value 32,450 THB, includes:

• Snorkel price 15,600 THB
• ARB underbody protection plate price 8,500 THB
• Fender flare set price 8,350 THB

Package 2: “Urban Unique…everything your heart desires” value 32,700 THB, includes:

• Underbody protection plate price 7,500 THB
• Front grille garnish price 3,400 THB
• Door protector molding price 7,900 THB
• Spare tire cover garnish price 4,600 THB
• Fuel tank cover garnish set price 1,200 THB
• Side window visors price 2,100 THB
• Front and rear dash camera (2K model) price 6,000 THB

Package 3: “Freedom Journey…powering meaning into every day” value 36,400 THB, includes:

• ARB roof rack tray price 36,400 THB

 Commercial and personal-use vehicles

• Hilux Travo Overland starting price 1,102,000 THB
  Offers:

 Option 1: Free first-class insurance Toyota Care PHYD
 Option 2: Special interest rate 1.39%

• Hilux Travo Prerunner starting price 789,000 THB
• Hilux Travo 4TREX starting price 984,000 THB

Offers: For Prerunner Smart Cab
 Option 1: Special interest rate 0.49%
 Option 2: Special interest rate 1.15% with first-class insurance Toyota Care PHYD

Offers: For Prerunner Double Cab
 Option 1: Special interest rate 0.49%
 Option 2: Special interest rate 1.25% with first-class insurance Toyota Care PHYD

Offers: For 4TREX Smart Cab
 Option 1: Special interest rate 1.99% with free first-class insurance Toyota Care PHYD
 Option 2: Special interest rate 1.29%

Offers: For 4TREX Double Cab
 Option 1: Free first-class insurance Toyota Care PHYD
 Option 2: Special interest rate 1.39%

All options include a special offer on the Charismo Rock accessory package for only 9,999 THB (from the regular price of 13,000 THB) from March 1 – April 30, 2026

• Hilux Travo Standard Cab 4Trex starting price 767,000 THB
  Offers:
   Option 1: Special interest rate 1.69%
   Option 2: Free first-class insurance Toyota Care PHYD

• Hilux Travo-e starting price 1,491,000 THB
  Offers:
   Option 1: Special interest rate starting from 1.49% with free Toyota Care PHYD insurance
   Option 2: Special interest rate starting from 1.49% with EV wall charger (7kW model)

• Hilux Revo Double Cab Z Edition starting price 744,000 THB
  Offers:
   Option 1: Monthly installment starting from 7,184 THB with first-class insurance Toyota Care PHYD
   Option 2: Special interest rate starting from 0.05% with first-class insurance Toyota Care PHYD

• Hilux Champ starting price 519,000 THB
  Offers:

1. For SME entrepreneurs and business owners who are members of the Thai Chamber of Commerce: receive special 0% interest rate
2. For SME entrepreneurs and business owners who are members of the Thai Chamber of Commerce and existing Toyota customers: receive 2 special options
    Option 1: Special interest rate 0% with 10,000 THB down payment discount
    Option 2: Special interest rate 0.35% with first-class insurance TLT Exclusive