SUZUKI BANGKOK INTERNATIONAL MOTOR SHOW 2026

Suzuki goes all out for the Motor Show with the “FRONX BIG DEAL” campaign, showcasing the ALL NEW SUZUKI e VITARA and offering exclusive special deals available only at the event.

Suzuki has brought a full lineup of vehicles on display, highlighted by the ALL NEW SUZUKI FRONX — the latest sporty SUV that is designed to perfectly match the lifestyle of modern drivers. Moreover, the debut of the ALL NEW SUZUKI e VITARA — a 100% electric vehicle that comes with advanced innovations and high-performance technology, meeting real-world driving needs today. The showcase at the event allows visitors to experience all models up close in person.

The ALL NEW SUZUKI FRONX is a sporty SUV that stands out with its unique and distinctive design. It has recently achieved success by winning the “THE YOUNG ICONIC SUV AWARD” at the Car of the Year 2026 awards, reinforcing its outstanding image and excellent performance, perfectly catering to the lifestyle of the new generation.

The ALL NEW SUZUKI FRONX is powered by a 1.5-liter 4-cylinder gasoline engine, which is known for its durability and ease of maintenance. It is available with two engine options: the K15B engine as the entry-level variant, and the upgraded K15C engine which features DUALJET technology combined with Suzuki’s proprietary Smart Hybrid Vehicle by Suzuki (SHVS) system. This system integrates engine power with hybrid technology and a lithium-ion battery, delivering agile driving performance. In addition, the model is also equipped with comprehensive safety features, including up to 6 SRS airbags and SUZUKI SAFETY SUPPORT technology, ensuring maximum confidence and peace of mind on every journey.

Another model showcased by Suzuki at this event is the ALL NEW SUZUKI e VITARA — a 100% electric vehicle that represents an important step in adapting to the evolving demands of modern consumers who seek a wider range of environmentally friendly alternative energy vehicles.

The ALL NEW SUZUKI e VITARA has been developed under a concept that blends Suzuki’s signature fun-to-drive performance with full electric driving technology. It stands out with the intelligent ALLGRIP-e all-wheel-drive system — a proprietary technology that quickly and precisely distributes power between the front and rear wheels, delivering excellent traction and stability across all road conditions. It also supports both AC charging and DC fast charging, providing maximum convenience for everyday use.

The SUZUKI XL7 is a Multi-Dynamic Crossover designed with a spacious cabin for maximum comfort. The model comes with three rows of seating that accommodate up to seven passengers, along with a full range of convenience features. It is powered by a 1.5-liter gasoline engine paired with Smart Hybrid Vehicle technology, incorporating an Integrated Starter Generator (ISG) system that assists with torque during acceleration and overtaking. All these credentials together with the lithium-ion battery, elevate engine performance efficiently. Confidence on every journey is ensured by Suzuki’s proprietary HEARTECT platform, which enhances both performance and safety. In term of body structure, high-tensile steel and TECT lightweight yet durable are used for this model. Furthermore, XL7 is also equipped with an NVH system to reduce external noise and vibrations while driving, along with a front stabilizer bar for excellent handling. The comprehensive safety features make the model suitable for both urban and extra-urban driving.

The SUZUKI XL7 BLACK EDITION is designed to reflect sportiness and excitement, emphasizing a bold and aggressive personality that clearly differentiates it from the standard model. Its key highlight is a distinctive all-black design theme, enhancing the vehicle’s powerful, robust, and unique appearance. Notable features include black-accented LED headlights with Daytime Running Lights, a black front grille, black front and rear bumper garnishes, black side skirts, black alloy wheels, black exterior door handles, black-accented LED taillights with light guides, black tailgate trim, and black roof rails. Its Multi-Dynamic Crossover functionality ensures readiness for every journey.

The SUZUKI CARRY is a versatile pickup truck that has long won the hearts of consumers and SME businesses. Its key strength lies in its flexibility, allowing it to be customized and adapted to suit virtually any type of business, whether as a goods truck or a service truck. It serves as a trusted partner, ready to support and drive business success alongside its users with reliability and dedication. With a price of only 395,000 THB, combined with its versatility and strong value for investment, the SUZUKI CARRY is an ideal choice for those looking to start a business on a limited budget while still requiring a vehicle that offers high standards and durability.

In addition, the event also features a specially customized SUZUKI CARRY in a camping style, inspired by real customer vehicles from the Beyond Travel page. This highlights its limitless versatility — not only as a business tool for SMEs but also as a space for personal enjoyment, perfectly supporting individual lifestyle needs.

This exhibition aims to serve as a model and source of inspiration for modern entrepreneurs who seek to transform creative ideas into tangible business models or lifestyles. It emphasizes value for money and flexibility in usage, allowing for true adaptability to meet diverse desires.

Suzuki remains committed to delivering quality products alongside excellent after-sales service. Responding to customer needs quickly and sincerely is a key mission that reflects the care and attention given to every customer who has continuously placed their trust in the Suzuki brand. This commitment stands as a testament to Suzuki’s strong and stable presence in Thailand, as it continues to grow and stand alongside Thai society in a sustainable way.

To reinforce confidence in its service quality, Suzuki currently operates a network of 80 showrooms nationwide, along with 44 standardized body and paint repair centers. In addition, convenience has been enhanced through “Mobile Service,” which provides off-site periodic maintenance and basic servicing. Suzuki is also accelerating the expansion of 2S (Service & Spare Parts) service center network to operate alongside the main 3S (Sales, Service & Spare Parts) centers. This ensures customers can access faster and more comprehensive services across all regions.

SUZUKI PROMOTION FOR BANGKOK INTERNATIONAL MOTOR SHOW 2026

The ALL NEW SUZUKI FRONX is available at a starting price of 689,000 THB.

This model comes in a variety of color options, including both standard and two-tone finishes. In addition, Suzuki is offering a special campaign “FRONX BIG DEAL” for customers who reserve the ALL NEW SUZUKI FRONX from now until April 5, 2026, and receive the vehicle by April 10, 2026. Eligible customers will receive one of the following exclusive offers:

• 0% interest rate with a minimum down payment of 25% and installment plans of up to 48 months
• Or Free! a fuel cash card or accessories discount worth 50,000 THB
• Or Free! SUZUKI FRONX Maintenance Package for 7 years, along with a special interest rate starting from 1.29%
• Free first-class insurance for the first year and 24-hour roadside assistance for 3 years

The SUZUKI XL7 is priced at 799,000 THB.

The model comes with a special promotion offering an accessories discount of up to 10,000 THB, along with installment plans starting from just 7,946 THB per month.

The SUZUKI XL7 BLACK EDITION is available at a starting price of 835,000 THB.

The model comes with an installment plan starting from 8,304 THB per month.

The SUZUKI CARRY introduces a special campaign designed to support small business owners in starting and growing their businesses with ease.

Suzuki is offering the following exclusive options:

• Choose to receive an accessories discount of up to 20,000 THB
• Or a special interest rate starting from just 1.99% for up to 60 months
• Or an installment plan starting from only 222 THB per day
• Free first-class insurance for the first year