FORTHING Debuts FRIDAY and V9 Under “FOR FAMILY FORWARD” at the 47th Bangkok International Motor Show 2026

FORTHING, under Dongfeng Liuzhou Motor Co., Ltd., a subsidiary of Dongfeng Motor Corporation, makes a strong appearance at the Bangkok International Motor Show 2026 with the debut of two new energy vehicles, the FRIDAY SUV and the flagship V9 MPV. Presented under the theme “FOR FAMILY FORWARD,” the brand positions itself as a new alternative in Thailand’s growing electrified vehicle market.

At one of Thailand’s largest automotive exhibitions, Dongfeng Liuzhou Motor not only showcases its product lineup but also demonstrates a deep understanding of the Thai market, while introducing its integrated technology ecosystem to Southeast Asian consumers. This includes modular platforms, new energy technologies, and intelligent systems, reflecting the brand’s global ambitions and strong development capabilities.

The two standout models at the booth, the FRIDAY and the V9, represent key segments that are gaining popularity in Thailand, highlighting FORTHING’s insight into local consumer needs. The FRIDAY is built on the latest platform from Dongfeng Forthing and is positioned as a value-driven SUV. It is available in both fully electric (BEV) and range-extended electric (REEV) variants. The BEV version features a battery capacity of up to 85.9 kWh, offering a driving range of up to 630 kilometers (CLTC), while the REEV version is equipped with a 1.5-liter engine acting as a generator, delivering a total driving range of over 1,100 kilometers.

The FRIDAY also comes equipped with an intelligent ADAS system, specifically tuned for Thai driving behavior, along with enhanced body strength and improved water-wading capability to ensure confidence in tropical weather conditions. These features position the model as a compelling choice for Thai families seeking a practical and modern SUV.

Meanwhile, the V9 is a premium 7-seater plug-in hybrid MPV that stands out with its bold front grille design and advanced powertrain. Powered by a 1.5-liter turbocharged engine combined with an electric motor, it delivers a total output of 228 kW and 540 Nm of torque, emphasizing both performance and fuel efficiency. The spacious cabin is designed to accommodate both family and business needs, offering a refined and comfortable environment.

The V9 integrates a generously sized interior with thoughtful, emotion-driven design, transforming mobility into more than just transportation, but an extension of family lifestyle. Both models make their first introduction to Thai consumers at the Motor Show, with official market launches expected later this year.

The debut of the FRIDAY and V9 marks a significant step for FORTHING in entering two major segments, SUV and MPV, simultaneously. With a diverse product lineup, the brand aims to meet a wide range of consumer needs while supporting modern lifestyles and evolving mobility demands in Thailand.

Technology is the core. Commitment is the belief. A strong dedication to developing the Thai market.

FORTHING not only presents a forward-looking technology roadmap but also responds to the real needs of Thai families, with four key commitments. Technology and commitment converge at this moment—empowering safety through innovation and making every journey safer.

Technology is the foundation of commitment. The EMA modular platform supports three main vehicle types: SUV, MPV, and sedan. It accommodates multiple powertrains including BEV, PHEV, and REEV. Various models have achieved 5-star safety ratings from ASEAN-NCAP, utilizing over 70% high-strength steel in the body structure to ensure fundamental safety. The Mach hybrid engine delivers a thermal efficiency of up to 45.18%. The 800V high-voltage electric platform enables fast charging from 30% to 80% in just 14 minutes. The Armor battery has passed more than 500 rigorous tests. These are not just concepts—they are technologies already implemented in models such as the FRIDAY and Starry V9.

Commitment is the destination of technology. FORTHING makes four key commitments to Thai families:

• Develop family cars that better understand Thailand and Thai users, including dedicated right-hand-drive (RHD) models
• Maintain global quality standards while tuning vehicles specifically for Thailand’s road and climate conditions
• Rapidly expand sales and service networks across Thailand
• Collaborate with Thailand to move toward a greener future

FORTHING outlines a strong long-term strategy for the Thai market, with plans to establish approximately 100 service centers across Thailand within the next 3 to 5 years. This expansion aims to enhance customer accessibility, strengthen service coverage, and build greater confidence among Thai customers. From the EMA platform and Armor battery technology to the 800V high-voltage fast-charging system and a nationwide service network, FORTHING places technology at the core and commitment as its guiding principle—ensuring safety, sustainability, and convenience for Thai families in every journey.

Over the next three years, FORTHING plans to introduce at least six new models in the Thai market, followed by continuous annual launches to meet the diverse needs of Thai consumers. This product strategy reflects the brand’s dedication to delivering a comprehensive lineup tailored to evolving mobility demands.

In terms of after-sales service, FORTHING will support dealers in expanding a collaborative service network to double its coverage nationwide. The company also plans to increase spare parts inventory to four times the monthly demand, ensuring faster availability and improved service efficiency. Additionally, partnerships with professional automotive service providers will be established to elevate overall service standards.

Participation in the 47th Bangkok International Motor Show 2026 marks not only a new beginning for Dongfeng Liuzhou Motor in deepening its presence in Thailand but also a key milestone in its “Riding the Wind, Dual Power” strategy for expansion into the ASEAN market. Looking ahead, the company will continue to drive innovation through advanced technology, strengthen its foundation through localization, and build a comprehensive ecosystem to deliver products that meet global market demands.

Through this vision, Dongfeng Liuzhou Motor aims to harness the power of innovation and new energy to bring better mobility solutions to families worldwide, while contributing to a new chapter for the Chinese automotive industry on the global stage.

FORTHING is now open for booking with 4 models available:

• Forthing Friday RHD EV Luxury
  Price at 6xx,xxx THB, deposit 2,000 THB to lock in the price
• Forthing Friday RHD EV Exclusive
  Price at 7xx,xxx THB, deposit 2,000 THB to receive a 22,000 THB discount (total discount deducted from deposit)
• Forthing Friday RHD REEV Luxury
  Price at 7xx,xxx THB, deposit 2,000 THB to receive a 22,000 THB discount (total discount deducted from deposit)
• Forthing Friday RHD REEV Exclusive
  Price at 8xx,xxx THB, deposit 3,000 THB to receive a 33,000 THB discount (total discount deducted from deposit)

Customer Benefits:

• Vehicle warranty: 6 years or 200,000 km
• Electric powertrain warranty: 8 years or 160,000 km (whichever comes first)
• Free first scheduled maintenance
• Free first-year insurance*
• Free Wall Box Charger with installation (for Friday Exclusive models and above)
• 24/7 roadside assistance

*Subject to terms and conditions of the insurance company